| dc.contributor.advisor | Pérez Reina, Emily Juliana del Amor | en_US |
| dc.contributor.author | Rodríguez Rojas, Cosme Stiven | |
| dc.date.accessioned | 2025-04-22T12:49:24Z | |
| dc.date.available | 2025-04-22T12:49:24Z | |
| dc.date.issued | 2024-08-06 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/5099 | |
| dc.description.abstract | En las pasantías en la E.S.E. Hospital Manuel Elkin Patarroyo, se analizó los canales de comunicación
externa mediante entrevistas, diagnóstico y benchmarking. Con los hallazgos, se diseñó una estrategia
integral para fortalecer la comunicación externa del hospital. Se establecieron tres objetivos específicos
que, a través de diversas actividades, se cumplieron satisfactoriamente, mejorando así la visibilidad y
efectividad de los canales comunicativos. | en_US |
| dc.language.iso | spa | en_US |
| dc.subject | Estrategia, benchmarking, comunicación, efectividad. | en_US |
| dc.title | Fortalecimiento de los canales de comunicación externos de E.S.E. Hospital Manuel Elkin Patarroyo mediante una estrategia comunicativa. | en_US |
| dc.title.translated | Strengthening the external communication channels of E.S.E. Hospital Manuel Elkin Patarroyo through a communication strategy. | en_US |
| dc.description.abstractenglish | During the internships at the E.S.E. Hospital Manuel Elkin Patarroyo, the external communication channels
were analyzed through interviews, diagnosis and benchmarking. With the findings, a comprehensive
strategy was designed to strengthen the hospital's external communication. Three specific objectives were
established, which, through various activities, were satisfactorily met, thus improving the visibility and
effectiveness of the communication channels. | en_US |
| dc.subject.keywords | Strategy, benchmarking, communication, effectiveness. | en_US |
| dc.identifier.instname | Universidad Francisco de Paula Santander Ocaña | en_US |
| dc.publisher.faculty | Facultad educación artes y humanidades | en_US |
| dc.publisher.program | Pregrado comunicación social | en_US |
| dc.type.local | Pasantía | en_US |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Comunicador social | en_US |
| dc.contributor.jury | Torres Jácome, Mery Celina | |
| dc.contributor.jury | Navarro García, Gladis Tatiana | |
