| dc.contributor.advisor | Angarita Delgado, Maryury | en_US |
| dc.contributor.author | Lesmes Vilardy, Marianela | |
| dc.contributor.author | Zuleta López, Angelica María | |
| dc.date.accessioned | 2024-04-26T15:40:47Z | |
| dc.date.available | 2024-04-26T15:40:47Z | |
| dc.date.issued | 2019-01-29 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/3872 | |
| dc.description.abstract | Este trabajo de grado contiene la estrategia comunicativa y marketing elaborada con la finalidad de posicionar la marca MPQ Construcciones S.A.S. para ello, se creó la identidad e imagen corporativa de la empresa a partir del diagnóstico corporativo, la elaboración del imagotipo y algunas piezas comunicativas e igualmente una serie de actividades que sirven para realizar el marketing. | en_US |
| dc.language.iso | spa | en_US |
| dc.subject | Estrategia; creación; marketing; construcciones | en_US |
| dc.title | Creación de una estrategia comunicativa de marketing para posicionar la marca MPQ Construcciones S.A.S. | en_US |
| dc.title.translated | Creation of a marketing communication strategy to position the brand MPQ Construcciones S.A.S. | en_US |
| dc.description.abstractenglish | This degree work contains the communication and marketing strategy developed with the purpose of positioning the brand MPQ Construcciones S.A.S. For this, the identity and corporate image of the company was created from the corporate diagnosis, the development of the image and some communication pieces and also a series of activities that serve to carry out marketing. | en_US |
| dc.subject.keywords | Strategy; creation; marketing; buildings | en_US |
| dc.identifier.instname | Universidad Francisco de Paula Santander Ocaña | en_US |
| dc.publisher.faculty | Facultad educación artes y humanidades | en_US |
| dc.publisher.program | Pregrado comunicación social | en_US |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Comunicador social | en_US |
| dc.contributor.jury | Palacio Álvarez, Yeny Paola | |
| dc.contributor.jury | Barbosa Trigos, Jairo Fernando | |
