Acompañamiento administrativo en la implementación de marketing digital en la empresa Madeko SG
| dc.contributor.advisor | Gómez Lázaro, Alirio Eduardo | en_US |
| dc.contributor.author | Torres Torres, Diofanel | |
| dc.date.accessioned | 2024-03-07T12:16:42Z | |
| dc.date.available | 2024-03-07T12:16:42Z | |
| dc.date.issued | 2023-04-28 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/3190 | |
| dc.description.abstract | Este proyecto se realizó con el fin de apoyar a la empresa Madeko SG desde mi ámbito profesional en la implementación de marketing digital, siendo de gran importancia conocer los puntos de vista de cada grupo de interés (proveedores, clientes y empleados) como del gerente de la empresa en cuanto, al tema, el cual es de carácter innovador y directo para lograr alcanzar los fines de la empresa a futuro. | en_US |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Marketing digital; empresa; marca digital; publico objetivo; virtualidad | en_US |
| dc.title | Acompañamiento administrativo en la implementación de marketing digital en la empresa Madeko SG | en_US |
| dc.title.translated | Administrative support in the implementation of digital marketing in the company Madeko SG | en_US |
| dc.description.abstractenglish | This project was carried out in order to support the company Madeko SG from my professional field in the implementation of digital marketing, it being of great importance to know the points of view of each interest group (suppliers, clients and employees) as well as the manager of the company in terms of the topic, which is innovative and direct in order to achieve the company's goals in the future. | en_US |
| dc.subject.keywords | Digital marketing; company; digital brand; target audiences; virtuality | en_US |
| dc.identifier.instname | instname:Universidad Francisco de Paula Santander Ocaña | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UFPSO | spa |
| dc.identifier.repourl | repourl:https://repositorio.ufpso.edu.co | spa |
| dc.publisher.faculty | Facultad ciencias administrativas y económicas | en_US |
| dc.publisher.grantor | Universidad Francisco de Paula Santander Ocaña | spa |
| dc.publisher.program | Pregrado administración de empresas | en_US |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Trabajo de Grado | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/TP | |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Administrador de empresas | en_US |
| dc.contributor.jury | Arévalo Sánchez, Leonardo | |
| dc.contributor.jury | Bermúdez Silva, Nasly Jesuris |
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