Análisis competitivo al hotel Marialu para conocer su posicionamiento en el mercado de Ocaña Norte de Santander
| dc.contributor.advisor | Gómez Navarro, Juan sebastián | en_US |
| dc.contributor.author | Angarita Ovallos, Tatiana Alexandra | |
| dc.contributor.author | García Rincón, Anna Camila | |
| dc.date.accessioned | 2023-09-15T14:53:45Z | |
| dc.date.available | 2023-09-15T14:53:45Z | |
| dc.date.issued | 2018-08-03 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/2517 | |
| dc.description.abstract | La realización del análisis competitivo permitió conocer la posición actual del hotel Marialu frente a la competencia, con el propósito de superarla a través de la creación de distintas estrategias que permitieran darle un factor diferenciador, aprovechando de igual forma la excelente aceptación que ha tenido frente a sus clientes debido a la calidad de la prestación de sus servicios, destacándose así como el hotel líder del servicio de hospedaje de la región. | en_US |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Análisis competitivo; posicionamiento en el mercado | en_US |
| dc.title | Análisis competitivo al hotel Marialu para conocer su posicionamiento en el mercado de Ocaña Norte de Santander | en_US |
| dc.title.translated | Competitive analysis of the Marialu hotel to know its position in the market of Ocaña Norte de Santander | en_US |
| dc.description.abstractenglish | Carrying out the competitive analysis allowed us to know the current position of the Marialu hotel compared to the competition, with the purpose of overcoming it through the creation of different strategies that allowed it to give it a differentiating factor, taking advantage of the excellent acceptance it has had against its clients due to the quality of the provision of its services, thus standing out as the leading hotel in the region's lodging service. | en_US |
| dc.subject.keywords | competitive analysis; market positioning | en_US |
| dc.identifier.instname | instname:Universidad Francisco de Paula Santander Ocaña | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UFPSO | spa |
| dc.identifier.repourl | repourl:https://repositorio.ufpso.edu.co | spa |
| dc.publisher.faculty | Facultad ciencias administrativas y económicas | en_US |
| dc.publisher.grantor | Universidad Francisco de Paula Santander Ocaña | spa |
| dc.publisher.program | Pregrado administración de empresas | en_US |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Trabajo de Grado | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/TP | spa |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Administrador de empresas | en_US |
| dc.contributor.jury | Rodríguez Suárez, Alex Mauricio | |
| dc.contributor.jury | Trigos Rodríguez, Mónica |
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/2.5/co/
