| dc.contributor.advisor | Páez Quintana, Heverd Augusto | en_US |
| dc.contributor.author | Vila Peñaranda, Maria Alejandra | |
| dc.date.accessioned | 2024-06-13T16:10:36Z | |
| dc.date.available | 2024-06-13T16:10:36Z | |
| dc.date.issued | 2022-08-11 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/4279 | |
| dc.description.abstract | Con los objetivos específicos se cumplió el objetivo principal de la pasantía. Logrando determinar la
necesidad de la empresa en cuanto a la creación de un producto comunicativo donde ofrecerá servicios de
publicidad digital y así mismo, creará un nuevo nicho de mercados pasando de ser no solamente un medio
digital de comunicación a una productora de Marketing Digital. Se logró incluso, superando algunas
expectativas, la creación del portafolio de servicios. | en_US |
| dc.language.iso | spa | en_US |
| dc.subject | Portafolio de servicios, comunicación digital, sostenimiento, publicidad, Marketing Digital. | en_US |
| dc.title | Creación del portafolio de servicios O&N COMUNICACIONES S.A.S. | en_US |
| dc.title.translated | Creation of the service portfolio of O&N COMMUNICATIONS S.A.S. | en_US |
| dc.contributor.cvlac | https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001365108&lang=es | en_US |
| dc.contributor.googlescholar | https://scholar.google.es/citations?user=WaOBx0UAAAAJ&hl=es | en_US |
| dc.contributor.orcid | https://orcid.org/0000-0002-2153-6360 | en_US |
| dc.contributor.researchgate | https://www.researchgate.net/profile/Heverd-Paez | en_US |
| dc.description.abstractenglish | With the specific objectives, the main objective of the internship was met. Being able to determine the
need of the company regarding the creation of a communicative product where it will offer communication services digital advertising and likewise, it will create a new market niche, going from being not only a medium digital communication to a Digital Marketing production company. It was even achieved, surpassing some expectations, the creation of the service portfolio. | en_US |
| dc.subject.keywords | Portfolio of services, digital communication, sustainability, advertising, Digital Marketing. | en_US |
| dc.identifier.instname | Universidad Francisco de Paula Santander Ocaña | en_US |
| dc.publisher.faculty | Facultad educación artes y humanidades | en_US |
| dc.publisher.program | Pregrado comunicación social | en_US |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Comunicador social | en_US |
| dc.contributor.jury | Cañizares Arévalo, Jorge de Jesús | |
| dc.contributor.jury | Molina Rivera, Henrry | |
