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Intencionalidades de co-creación de valor en el marketing: una revisión sistemática de literatura
| dc.contributor.author | Mosquera Carrascal, Adriana | |
| dc.contributor.author | Jurado-Zambrano, Diego Armando | |
| dc.contributor.author | Espinal Marulanda, John Jairo | |
| dc.coverage.spatial | Colombia | en_US |
| dc.date.accessioned | 2025-04-30T15:05:19Z | |
| dc.date.available | 2025-04-30T15:05:19Z | |
| dc.date.issued | 2023 | |
| dc.identifier.issn | 1900-5016 | en_US |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/5207 | |
| dc.description.abstract | La co-creación de valor en el marketing es un fenómeno que ha sido estudiado por la comunidad científica, sin embargo, se requiere una mayor profundización sobre la aplicabilidad de co-creación de valor en las organizaciones, es decir, sobre la pretensión, el objetivo, la intencionalidad de los investigadores al abordarla, por lo que el propósito del presente artículo es identificar las intencionalidades de la co-creación de valor en el marketing. Se hace una revisión sistemática de literatura, en el marco de la cual se analizaron 96 trabajos publicados en la base de datos Scopus. Como principales resultados se identificaron nueve intencionalidades de la co-creación de valor relacionadas con el marketing en las organizaciones: las características, la mediación de las TIC, las marcas, la innovación, el emprendimiento, las lógicas del servicio, las relaciones observadas, los estudios críticos y las intencionalidades diversas. Se concluye que es amplia la utilización de la co-creación de valor, sin embargo, se requiere mayor investigación crítica y empírica de la co-creación de valor en las lógicas desde las cuales se conciben. | en_US |
| dc.language.iso | spa | en_US |
| dc.relation | https://bibliotecadigital.udea.edu.co/bitstream/10495/37867/1/JuradoDiego_2023_Intencionalidades%20Co-Creaci%c3%b3nMarketing.pdf | en_US |
| dc.title | Intencionalidades de co-creación de valor en el marketing: una revisión sistemática de literatura | en_US |
| dc.title.translated | Value co-creation intentions in marketing: a systematic literature review | en_US |
| dc.contributor.cvlac | [0001389409] | en_US |
| dc.contributor.cvlac | [0001391830] | en_US |
| dc.contributor.cvlac | [0000089645] | en_US |
| dc.contributor.googlescholar | [uE8tFd4AAAAJ] | en_US |
| dc.contributor.googlescholar | [dsGEDlIAAAAJ] | en_US |
| dc.contributor.googlescholar | [Yt7gDQ4AAAAJ] | en_US |
| dc.contributor.orcid | [0000-0001-5993-1529] | en_US |
| dc.contributor.orcid | [0000-0001-6666-6444] | en_US |
| dc.contributor.orcid | [0000-0003-1388-7416] | en_US |
| dc.contributor.researchgate | [Adriana-Mosquera-Carrascal-2244322779] | en_US |
| dc.contributor.researchgate | [Diego-Zambrano-10] | en_US |
| dc.contributor.researchgate | [John-Espinal-Marulanda] | en_US |
| dc.contributor.scopus | [57221954452] | en_US |
| dc.contributor.scopus | [57878850500] | en_US |
| dc.description.abstractenglish | The co-creation of value in marketing is a phenomenon that has been studied by the scientific community, however, a greater depth is required on the applicability of co-creation of value in organizations, that is, on the claim, the objective, the intention of the researchers when addressing it, so the purpose of this article is to identify the intentions of the co-creation of value in marketing. A systematic review of the literature is used, within the framework of which 96 papers published in the Scopus database were analyzed. As main results, nine intentions of co-creation of value related to marketing in organizations were identified: characteristics, ICT mediation, brands, innovation, entrepreneurship, service logic, observed relationships, critical studies, and diverse intentions. It is concluded that the use of co-creation of value is extensive, however, more critical, and empirical research is required on co-creation of value in the logics from which they are conceived. | en_US |
| dc.subject.proposal | Aplicabilidad | en_US |
| dc.subject.proposal | Intencionalidad | en_US |
| dc.subject.proposal | Co-creación de valor en marketing | en_US |
| dc.subject.proposal | Organizaciones | en_US |
| dc.subject.proposal | Revisión de literatura | en_US |
| dc.subject.keywords | Applicability | en_US |
| dc.subject.keywords | Intentionality | en_US |
| dc.subject.keywords | Co-creation of value in marketing | en_US |
| dc.subject.keywords | Organizations | en_US |
| dc.subject.keywords | Literature review | en_US |
| dc.subject.lemb | valor en el marketing | en_US |
| dc.subject.lemb | revisión sistemática de literatura | en_US |
| dc.subject.lemb | Intencionalidades de co-creación | en_US |
| dc.publisher.faculty | Facultad ciencias administrativas y económicas | en_US |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART | en_US |
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