| dc.contributor.advisor | N/A | en_US |
| dc.contributor.author | Cárdenas García, Maribel | |
| dc.contributor.author | Cañizares Arévalo, Jorge de Jesús | |
| dc.contributor.author | Velasco Burgos, Blanca Mery | |
| dc.date.accessioned | 2024-03-20T19:45:51Z | |
| dc.date.available | 2024-03-20T19:45:51Z | |
| dc.date.issued | 2020-12-10 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/3353 | |
| dc.description.abstract | El presente libro parte de un diagnóstico situacional del sector microempresarial de Ocaña y utiliza un enfoque gerencial fundamentado en un análisis extenso de teorías sobre desarrollo empresarial para plantear un modelo de gestión administrativo dirigido a micro y pequeñas empresas, buscando que las mismas sean mucho más eficaces, eficientes y competitivas en un mercado cada vez más exigente.
La obra consta de tres capítulos. En el primero se plantean aspectos generales de la investigación, haciendo un recorrido por referentes teóricos fundamentados en Taylor y Fayol; en el segundo se describen aspectos relevantes con enfoque gerencial y direccionamiento estratégico de cooperación empresarial, y en el tercero se presenta un modelo de gestión administrativa para micro y pequeñas empresas.
Este libro tiene como público objetivo a microempresarios y emprendedores, quienes encontrarán herramientas fundamentales en temas administrativos y planeación estratégica. Asimismo, está dirigido a estudiantes de programas de ciencias administrativas y económicas como material de consulta para asignaturas que susciten dinámica empresarial y su importancia en el desarrollo económico. | en_US |
| dc.language.iso | spa | en_US |
| dc.subject | Desarrollo empresarial | en_US |
| dc.subject | Gestión administrativa | en_US |
| dc.subject | Negocios | en_US |
| dc.title | Propuesta estratégica para el desarrollo empresarial: un modelo de gestión administrativa para MiPymes, Ocaña ciudad de negocios | en_US |
| dc.title.translated | Strategic proposal for business development: an administrative management model for MSMEs, Ocaña business city | en_US |
| dc.contributor.cvlac | [0001409068] | en_US |
| dc.contributor.cvlac | [0001409065] | en_US |
| dc.contributor.cvlac | [0001470066] | en_US |
| dc.contributor.googlescholar | [vhQyeG0AAAAJ] | en_US |
| dc.contributor.googlescholar | [RJA3KNEAAAAJ] | en_US |
| dc.contributor.googlescholar | [8z88wJgAAAAJ] | en_US |
| dc.contributor.orcid | [0000-0003-3404-88069] | en_US |
| dc.contributor.orcid | [0000-0002-7838-4695] | en_US |
| dc.contributor.orcid | [0000-0003-1489-0641] | en_US |
| dc.contributor.researchgate | [Maribel-Cardenas-Garcia-2105274070] | en_US |
| dc.contributor.researchgate | [Jorge-de-Jesus-Canizares-Arevalo-2105283286] | en_US |
| dc.contributor.researchgate | [Blanca-Mery-Velasco-Burgos-2105301425] | en_US |
| dc.contributor.scopus | [57205116838] | en_US |
| dc.contributor.scopus | [58159806800] | en_US |
| dc.contributor.scopus | [57205117545] | en_US |
| dc.description.abstractenglish | This book is based on a situational diagnosis of the microbusiness sector of Ocaña and uses a managerial approach based on an extensive analysis of theories on business development to propose an administrative management model aimed at micro and small businesses, seeking to make them much more effective. , efficient and competitive in an increasingly demanding market.
The work consists of three chapters. In the first, general aspects of the research are presented, taking a tour of theoretical references based on Taylor and Fayol; In the second, relevant aspects are described with a managerial approach and strategic direction of business cooperation, and in the third, an administrative management model for micro and small businesses is presented.
This book has as its target audience microbusinessmen and entrepreneurs, who will find fundamental tools in administrative issues and strategic planning. Likewise, it is aimed at students of administrative and economic sciences programs as reference material for subjects that raise business dynamics and its importance in economic development. | en_US |
| dc.subject.keywords | Business development | en_US |
| dc.subject.keywords | Administrative management | en_US |
| dc.subject.keywords | Business | en_US |
| dc.publisher.faculty | Facultad ciencias administrativas y económicas | en_US |
| dc.publisher.program | Pregrado contaduria pública | en_US |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Contador público | en_US |
| dc.contributor.jury | N/A, N/A | |
