Análisis del entorno competitivo de la empresa DISAMAN distribuciones del municipio de Ocaña, Norte de Santander
| dc.contributor.advisor | Jaimes Fernandez, Nadin Alexi | en_US |
| dc.contributor.author | Bello Figueroa, Nathalie Fernanda | |
| dc.contributor.author | Vergel Bayona, Julian Andrés | |
| dc.date.accessioned | 2023-10-27T14:01:39Z | |
| dc.date.available | 2023-10-27T14:01:39Z | |
| dc.date.issued | 2021-06-25 | |
| dc.identifier.uri | https://repositorioinstitucional.ufpso.edu.co/xmlui/handle/20.500.14167/2691 | |
| dc.description.abstract | El uso de herramientas que permitieron conocer el entorno y la posición competitiva de Disaman distribuciones condujo a que la empresa superara sus debilidades y aprovechara sus fortalezas. Así mismo, lo resultados obtenidos hicieron posible la creación de nuevas estrategias competitivas que permiten potencializar el factor diferenciador de Disaman con el fin de posicionarse en el mercado Ocañero aprovechando la gran aceptación por parte de los consumidores. | en_US |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.subject | Entorno competitivo; ventaja competitiva; estrategias; matrices estrategicas | en_US |
| dc.title | Análisis del entorno competitivo de la empresa DISAMAN distribuciones del municipio de Ocaña, Norte de Santander | en_US |
| dc.title.translated | Analysis of the competitive environment of the DISAMAN distribution company in the municipality of Ocaña, Norte de Santander | en_US |
| dc.description.abstractenglish | The use of tools that allowed us to understand the environment and competitive position of Disaman distributions led the company to overcome its weaknesses and take advantage of its strengths. Likewise, the results obtained made it possible to create new competitive strategies that allow the differentiating factor of Disaman in order to position itself in the Ocañero market, taking advantage of the great acceptance by consumers. | en_US |
| dc.subject.keywords | Competitive environment; competitive advantage; strategies; strategic matrices | en_US |
| dc.identifier.instname | instname:Universidad Francisco de Paula Santander Ocaña | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UFPSO | spa |
| dc.identifier.repourl | repourl:https://repositorio.ufpso.edu.co | spa |
| dc.publisher.faculty | Facultad ciencias administrativas y económicas | en_US |
| dc.publisher.grantor | Universidad Francisco de Paula Santander Ocaña | spa |
| dc.publisher.program | Pregrado administración de empresas | en_US |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | nfo:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.local | Trabajo de Grado | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/TP | |
| dc.description.degreelevel | Pregrado | en_US |
| dc.degree.name | Administrador de empresas | en_US |
| dc.contributor.jury | Castro Chinchilla, Yesid | |
| dc.contributor.jury | Lemus Quintero, Jennifer Andrea |
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